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In this mock design excercise, I created various graphics that showcase a pouring rights partnership between Pepsi and Buffalo Athletics. The final visuals include an opening slide design for a pitch deck, website banner advertisements, and a social media advertisement.
Partnership Proposal Cover Art
I designed an opening slide for a partnership proposal from Pepsi for Buffalo Athletics. This graphic would be the first slide of a presentation proposing a pouring rights partnership between Pepsi and Buffalo Bulls football.
Banner Ads
I created web ads targeted to Bulls fans, promoting Pepsi’s campaign “Thirsty for More.” I utilized the Pepsi website and social accounts for art direction and inspiration. I also made sure to include Buffalo imagery so the advertisement resonates with the fans.
SOCIAL AD
I created a social ad mockup for a lead generating campaign included in the Pepsi pouring rights pitch. This ad is targeted to Bulls fans and will drive traffic to a sweepstakes landing page. I looked to @bullsfb Instagram for art direction and inspiration.
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